Google Expands Markup Support for Organization details, including Logo structured data

Google recommends placing the schema code on the home page or page which provides more information of your organization. (about us page).

Google has announced that it is expanding its support for organizational information by extracting additional administrative data such as name, address, contact information, and various business identifiers. This information will be used to improve the accuracy and completeness of Google’s knowledge graph, which is used to power a variety of Google products, including Search, Maps, and Knowledge Panel.

Google recommends placing the schema code on the home page or page which provides more information of your organization. (about us page).

In addition to extracting additional administrative data, Google is also expanding its support for Organization schema. This schema is used to provide information about organizations, such as their name, logo, and URL. Google is now supporting additional properties within the Organization schema, including:

• logo
• contact information
• address

Below is the sample code:

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.example.com",
"sameAs": "https://lnkd.in/dvyaiG-E",
"logo": "https://lnkd.in/d6FZVaYU",
"name": "Example Corporation",
"description": "The example corporation is well-known for producing high-quality widgets",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rue Improbable 99",
"addressLocality": "Paris",
"addressCountry": "FR",
"addressRegion": "Ile-de-France",
"postalCode": "75001"
},
"vatID": "FR12345678901",
"iso6523Code": "0199:724500PMK2A2M1SQQ228",
"contactPoint": {
"@type": "ContactPoint",
"email": "contact@example.com",
"telephone": "+47-99-999-9999"
}
}
</script>

Conclusion

Google’s expansion of markup support for Organization details is a positive development for website owners and organizations. By providing more information about your organization, you can help to improve the accuracy and completeness of Google’s knowledge graph, which can lead to improved search results, an enhanced user experience, and increased brand awareness.

Official Link: https://developers.google.com/search/blog/2023/11/introducing-organization-markup